BTS BUSINESS

Behind The Scenes of a Business

BTS Business aims to give employees and entrepreneurs a look behind the scenes of running a business.

Businesses are downsizing or closing down. Employees that are retained are just as anxious as those who are let go.

Employees that are retained need to be equipped with basic knowledge of business to empower them.

Inversely, employees that are separating need to be prepared for a new venture ahead. 

Employees are told to “treat the business like your own business”, but they are not equipped with the background knowledge of a business owner so that they can think like one and behave like one.

Those who will be released feel dejected, resentful and anxious but providing them with basic business knowledge will help them prepare for a new venture.

BTS Business was designed specifically to strengthen retained employees and empower future entrepreneurs through modules that will build a business mindset.

Participants will learn about finances, strategy, branding and marketing and develop their analytical skills, strategic thinking, creativity, problem-solving and communication skills.

COURSE TITLE

BTS BUSINESS – Behind The Scenes of a Business

Available face-to-face and remote online training

COURSE OUTLINE (click on title for more details)

Money Matters

Understanding Money

Managing Money

Time & Money

Basics of Economics

Principles of Economics

Branches of Economy

Economic Systems

Economic Indicators

Financial Statements

Basic Business Finance Terms

Balance Sheet/Statement of Assets, Liabilities & Equity

Profit & Loss Statement

Cash Flow Statement

Funding

Sources

Business Plan

Elevator Pitch

Business Stages

Vision, Mission, Purpose

Business Models & Revenue Streams

Value Proposition

Unique Selling Proposition

Competitive Advantage

Competitor Analysis

Brand Function

Branding Benefits

Customer Experience vs Brand Experience

Brand Strategy

Brand Purpose

Brand Promise

Brand Positioning

Brand Values

Brand Identity

Brand Messaging

Positioning Statement

Tagline

Storytelling

Principles of Marketing

4Ps to 7Ps to 4Cs

Marketing Models

AIDA

Marketing Funnel

Marketing Channels

Traditional Media

Digital Media

Marketing Communication

Advertising vs Content Marketing

Types of Content

Creating the right content

COURSE DETAILS

The FINANCE module is made up of four sections that are related to money.

Money Matters consists of Understanding Money, Managing Money and Time & Money. The primary aim is to get participants to have a purpose behind their money motivation and to use their time effectively, which benefits the employer and entrepreneur.

Basic of Economics topics are selected for participants to be aware of general economic principles and indicators. Participants will be more business savvy and be able to hold better conversations instead of asking ‘how’s the weather’ or ‘how slow business is’, therefore portraying a more professional image of the business or company.

Financial Statements consists of the Balance Sheet, P&L and Cash Flow. The highlight for this module will be based upon the Cash Flow Projection where participants will attest that there are many costs that need to be accounted for when running a business. It is too easy for an employee to accuse the company of

‘only being interested to make money’

when they do not understand the intricacies of planning and budgeting. This will create appreciation among those who are employed, and a basic knowledge for those heading into new ventures.

The Funding section will quickly touch upon the sources available for funding and the structure of a Business Plan. As a bonus, this section also includes Elevator Pitch, a very useful knowledge that if put to practice, makes a great ice breaker followed by a conversation based on basic economics. This will elevate the image of an individual, regardless employed or with own business.

The STRATEGY module is designed for participants to understand the big picture of a business. Often times, we are hired at the executive level and promoted to managerial level without actually understanding the overarching concept of the business.

Business Stages teaches participants about the life cycle of a business. This knowledge is useful as current employees can use this knowledge to analyze the current place of employment and give valuable feedback or constructive suggestions. As for the future business owner, this knowledge will be helpful in preparing for the upcoming venture.

Vision, Mission & Purpose forms the core of the company but yet, most employees that are too engulfed in the ‘how’ and ‘when’ aspects of the business when the ‘where’, ‘what’,’why’ and ‘who’ are what started the company. Knowing the fundamental values and beliefs of a company makes for a better and prideful employee. On the flip side, it is just unacceptable to not have these in place if you own a business.

Business Models and Revenue Streams takes participants through the earliest business model till current times. This section will teach participants the connection between the resources and processes needed to create your product or services, how to get it to your target market and how you will earn revenue from it.

Next, participants will learn about Value Proposition and Unique Selling Proposition, which effectively is the buyers’ ‘why to buy from you’. This solidifies the connection between your mission and purpose with the target market.

Consequently, you will need to determine your Competitive Advantage following the activity from the last section. Knowing your competitive advantage puts you in a better position in the market place whether you are a business worker or a business owner.

Learn about your strength and weaknesses in the Competitor Analysis section. This activity will help employees with handling objections from potential customers or criticism from competitors. Future business owners will know how to critically evaluate the market place.

Following all the above sections, participants will conceptualise a business model using the Business Model Canvas. The highlight of this module will definitely elevate his or her business acumen with this challenging activity.

BRANDING is the bridge between strategy and marketing. It is a creative effort that links the analytical effort in strategy to marketing which is both analytical and creative.

Participants will learn about a Brand‘s Function and its importance in Branding Benefits. Understand the difference between Customer Experience and Brand Experience.

Brand Strategy will show that branding is beyond just a name and a logo as participants use the information derived from Value Proposition in Strategy to form the Brand Purpose and Promise. Of course no brand is complete without a Brand Identity and Brand Positioning to make it personable and relatable to the target market. This highlight activity will carve out their creative skills and combine it with their analytical knowledge from Strategy.

Consequently, participants will learn about Positioning Statement and Tagline in Brand Messaging. As a bonus, participants will learn the basics of Storytelling because

everybody loves to listen to a good story, but everybody remembers a great story.

MARKETING is a forceful and delicate field. You need to be impactful yet tread carefully so as not to ruin the perception of the brand. In this module, we will look at the start of marketing and the transformation it has gone through as consumers get more empowered.

Principles of Marketing is the basis of marketing today and we will look at the how is started with the 4Ps and then 7Ps and what prompted the development of the 4Cs.

Marketing Models will show how marketing achieves its objectives from its original AIDA model to how it has evolved into the Marketing Funnel with the presence of digital media.

The Marketing Channels section will take participants through the various types of media in the traditional sphere and the digital world. We will look at the roles of the media types as it closely relates to the next section.

In Marketing Communication, participants will learn about the most widely used marketing types, with an emphasis on Advertising and Content Marketing. Content Marketing clearly provides a distinctive advantage to brands trying to reach out to their target market in a relevant and cost effective way through digital media.

Consequentially, participants will learn about the different Content Types. They’ll link their analytical mind with their creative mind by working on the Ideal Customer Profile using the buyer persona. This highlight activity will give a useful insight to an employee or entrepreneur on how to create relevant content for the target audience as they move through the Customer Journey.

BTS BUSINESS makes a worker a better worker and gives a future business owner a good start by instilling a basic business sense.

Businesses today have only two major concerns – cut costs and stay afloat. They need to run a lean organisation and retain ultra-capable staff, or risk shutting down sooner than later if they do not cut down on expenses and dismiss non-essential staff.

Staff are told to

“treat the business like your own business”,

but they are not equipped with the background knowledge of a business owner so that they can think like one and behave like one.

We’re not talking about revealing company secrets or sharing private company finances. We’re talking about having basic business sense so that they understand what happens behind running a business.

Often times, employees fall into the mindset of earning a fixed salary without understanding the hardships involved in running a business and accuse the employer of “being concerned with profits only”. Albeit, without profits, employees would not be able to sustain the salary they have been earning.

Just as how common sense is not common, neither is business sense.

Having a business sense requires you to have some background knowledge of how money works, how to make money work (planning, budgeting and investing), what makes business happen and keep happening. After all, business doesn’t just happen on its own, does it?

Equipping your staff with basic business knowledge will empower them and make them feel proud to contribute to the business and start treating the business like their own business.

Sometimes, team members from different departments are at logger-heads as each department is only concerned with reaching their own KPIs. Having a business sense throughout all departments enable better cooperation towards achieving the company’s missions and long-term vision. Even though heads of departments understand the need for revenue and profitability, this may not be understood by members from non-sales, marketing and finance teams such as operations, engineering, production and administration.

On the other hand, if you need to downsize and operate with a lean team, you will certainly be facing a tough time with employees that will have to go through separation either mandatorily or voluntarily.

Employees that will be separating from the company will feel less dejected if they are enrolled in a program similar to their counterparts who are being retained. The knowledge of what happens behind a business can prepare them for their next venture and hopefully leave them feeling less resentful and more confident.

This program will also benefit any employee in customer-facing roles or entrepreneurs who want to hold better business conversations. No one will remember you or be impressed with a conversation that starts with

“How’s the weather? Business very slow in Covid, eh?”

“Out of sight, out of mind.”

We understand that everyone is busy. And we know that out of sight is out of mind. So, every participant will receive a workbook.

Participants will need to write down key messages for each section to reinforce their learning. The highlight activity for each module will also require responses that need to be drafted before presenting the highlight activity.

Having a physical material to refer to in the future will be more effective and quicker than trying to remember where you filed your virtual notes.

For remote online training, please confirm attendance 14 days ahead and provide the address for the workbook to be delivered to.

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