COURSE TITLE
BTS BUSINESS: Behind The Scenes of a Business
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Overview
Businesses need to run a lean organisation due to the current conditions. The only way to survive is to cut down on costs and expenses. Companies can only retain essential staff and the retained staff need to have a sense of business. Meanwhile, employees that will go through mandatory or voluntary separation scheme need to be given adequate knowledge so that they can be prepared .
Target
Employees that are promoted or retained in a downsizing.
Employees that will be separating from the company.
Any employee in a customer-facing role or individuals that would benefit from having a basic business sense.
Purpose
This training program was designed to develop a business mindset for employees that are retained so that they can “run the business like it’s their own business”. This training was also designed with employees that will be separating from the company in mind as they will need to be prepared with a basic business sense to be out on their own.
Description
The training program consists of four modules. Each is a key knowledge area for developing a business sense. They are – finances, business strategy, branding and marketing. Participants will hone their analytical skills, strategic thinking, creativity, problem-solving and communication skills throughout this program.
COURSE OUTLINE
Finance
People supporting or running a business should be interested in wealth creation and understand how limited resources are obtained, budgeted and distributed, including time. They should also understand basic business finance terms and basic economic principles.
Learning objectives:
- Have a positive money motivation and better practice of money and time management
- Understand how individuals and businesses allocate resources
- Understand basic business finance terms
- Aware of business costs and how budgeting is done
- Know types of funding available
Strategy
The big picture and backbone of a business cannot be ignored. Most people are busy running around in the day-to-day operations and have no idea how their business fares in the landscape, let alone their competitors. Also, most do not know the vision, mission or purpose of the business.
Learning objectives:
- Understand business life stages
- Know the basics of developing a business strategy
- Recognise business models and revenue streams
- Understand competitive advantage and unique selling proposition
- Run a competitor analysis
Branding
The bridge between strategy and marketing, branding gives a business a personality. Not a having a distinct personality or the ability to deliver a great experience is a sure way to drown in the clutter of choices that are available to consumers in the marketplace.
Learning objectives:
- Know the importance and benefits of branding
- Understand the difference between customer experience and brand experience
- Understand brand elements and map out brand strategy
- Create brand identity
- Understand the basics of storytelling
Marketing
The bridge between your business and the target, marketing needs to be done right so as not to ruin the reputation of your brand before it begins.
Learning objectives:
- Understand traditional marketing and modern marketing
- Recognise uses of traditional media and digital media
- Understand the marketing funnel and how to reach customers
- Understand types of content and its objectives
- Learn to create the right content using ideal customer profile
COURSE CONTENT
FINANCES
Money Matters
Understanding Money
Managing Money
Time and Money
Economics
Principles of Economics
Branches of Economy
Economic Systems
Economic Indicators
Financial
Basic business finance terms
Balance Sheet
Income Statement
Cash Flow
Funding
Sources
Business Plan
Elevator Pitch
STRATEGY
Business Stages
Idea/Seed
Startup
Growth
Expansion
Regrowth/Exit
Vision, Mission, Purpose
Business Core
Business Models
Business Models & Revenue Streams
Value Proposition
The buyer’s why
Competitive Advantage
Types of CA
Factors of CA
Competitor Analysis
SWOT
BRANDING
Why branding?
Brand role
Brand experience
Brand Elements
Brand Purpose
Brand Promise
Brand Values
Brand Positioning
Brand Personality
Brand Identity
Brand Messaging
Positioning Statement
Tagline
Storytelling
MARKETING
Principles of Marketing
4P to 7P to 4C
Marketing Models
AIDA
Marketing Funnel
Marketing Channels
Traditional Media
Digital Media
Marketing Communication
Advertising vs Content Marketing
Types of content
Creating content
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