BUSINESS OWNER

Congratulations! You own a business. You can call yourself an entrepreneur, a business owner, the CEO – Chief Experience Officer, or CHO – Chief Happy Officer.

Whichever title you use, it doesn’t really matter if your business is lagging and it’s showing at your bottomline. There could be many factors affecting the performance of your business – it could be the product or service, the price, maybe your marketing efforts are not reaching the target, it could be the messaging, lack of marketing, poor customer service, management, leadership and the list goes on.

If you’ve done the market research – you know your offerings are helpful and rightly priced. You are reaching the target market and your message is clear. You are competitive and you know you can solve problems, but you have many competitors and you’re all fighting for a piece of the same pie. What can you do to stand out?

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BRANDING

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