Media
Media plays a crucial role in promotions, especially in advertising, publicity and content marketing. There are owned media, paid media, earned media and of course, social media.
Owned media would typically be a website or newsletter. It’s a media form that you have full control over the content and distribution.
Paid media usually refers to advertising campaigns where you pay advertising fees to place your ads.
Earned media means publicity or promotions that a media owner puts out as content because your product or service is proven.
Social media is a platform where users can share content and connect with each other and create a community. You can publish content but there is an administrator to ensure you do not flout community guidelines. You can advertise and promote your services too but outright advertising or promotions are chargeable as you have access to data and targeting.