Overview
After discovering your true inner values, motivations and aligning yourself your company goals in
“PURPOSE AT WORK: ALIGNING PEOPLE FOR PEAK PERFORMANCE”, it’s time to relay the
message to the outside world and start building your path to professional
success.
Grow professionally by consistently telling your brand story in the right brand
voice and brand image. Have a confident and authentic presence in the
professional social media space and real life.
Target
- Senior executives, assistant managers, managers
- Employers that want employees to have a strong presence
- Employees that will be promoted to a managerial or leadership role
- Employees that are feeling burnout
- Employers that want to reward long-term employees
- Employees that will be separating from the company
Description
This is a 1-day professional
branding workshop that helps you with differentiation, credibility and trust.
Learn how to optimise your LinkedIn profile and post relevant content to strengthen your professional image.
Through a combination of lectures, discussions, examples, and practical exercises, participants will learn how to build their professional image, grow their network, and increase their credibility.
Objectives
- Understand the importance of personal branding and how to use it to create a professional image.
- Create or refine your LinkedIn profile so you can put your self out there
with an authentic and credible presence.
- Create your brand story to build or reinforce your professional image
through consistent messaging.
- Overcome self-doubt and have positivity to maintain
your trajectory to professional success.
Content
-
Personal Brand
- Personal vs Product vs Company Branding
- Why Have a Personal Brand
- Brand Perception vs Brand Equity
-
Building Your Professional Brand
- Brand Positioning
- Brand Voice
- Brand Image
- First Impressions
- Brand Story
- Limiting Beliefs
- Affirmations
- Breaking Bad Habits
- Positive and Negative Thinking
- Positivity and Success
Brand Presence
Building Confidence
Why Employers Should Send Their Employees
If you want to have employees that represent the company to have a strong brand presence, then this training is the right one.
Having an authentic presence in the professional space builds differentiation, credibility and trust.
Telling your brand story in the right brand voice and brand image strengthens your professional brand and help you connect with like-minded
professionals.
Investing in your employees' professional brand will contribute to their productivity, job satisfaction and the company's long-term success.
Contact us to schedule for a training session or to customise the training according to your needs.
Our training courses are HRDC claimable.
Explore other training course that support your personal development and professional growth.
Personal development should come before professional development because it lays the foundation for long-term success and well-being. This enhances the ability to perform and grow professionally.
Strong communication skills are essential for workplace efficiency, team collaboration and professional image. This workshop focuses on both speaking and writing skills so you can communicate with clarity and professionalism.
Clear and professional writing affects the credibility of your employees. Enhance their business writing skills for more efficient collaboration with colleagues and clients, and improve professional company image.