TRAINING OUTLINE
BTS BUSINESS:
Behind the Scenes of a Business
Duration: 2 days
Delivery: Face-to-Face
Level: Intermediate
Delivery: Face-to-Face
Level: Intermediate
CORE IDEA: How a business works, how it creates value, and how employees contribute to its sustainability and performance.
A business-literacy workshop that helps employees understand how organisations create value, generate revenue, manage costs and compete—and how their individual and departmental contributions affect business performance.
Businesses need to run a lean and effective organisation in any market conditions. Profitability is ideal, but sustainability is a must. Cutting down costs and expenses can only achieve so much. Companies need to increase the skills and capabilities of their employees to create a good sense of business and drive towards profitability. This training will also foster a better sense of cooperation between departments to improve teamwork and increase performance.
Upon completion of this course, participants will be able to:
1. Understand how businesses allocate resources and limitations
2. Understand basic business finance terms
3. Aware of business costs and how budgeting is done
4. Know the basics of developing a business strategy
5. Understand competitive advantage and unique selling proposition
6. Know how to create a better customer experience through branding
7. Understand brand elements and map out brand strategy
8. Understand the marketing funnel and how to reach customers
9. Know how to create relevant content using the ideal customer profile
1. Understand how businesses allocate resources and limitations
2. Understand basic business finance terms
3. Aware of business costs and how budgeting is done
4. Know the basics of developing a business strategy
5. Understand competitive advantage and unique selling proposition
6. Know how to create a better customer experience through branding
7. Understand brand elements and map out brand strategy
8. Understand the marketing funnel and how to reach customers
9. Know how to create relevant content using the ideal customer profile
• Employees that have conflict with others
• Team members of inter-departments
• Professionals that need to have business acumen and commercial awareness
• Team members of inter-departments
• Professionals that need to have business acumen and commercial awareness
DAY 1 – BUSINESS FUNDAMENTALS
Module 1: Basic Finance
• Money Matters
• Basics of Economics
• Financial Statements
• Funding
• Money Matters
• Basics of Economics
• Financial Statements
• Funding
Module 2: Strategy
• Business Stage Competitor Analysis
• Vision, Mission, Purpose
• Business Models
• Revenue Streams
• Value Proposition
• Unique Selling Proposition
• Competitive Advantage
• Competitor Analysis
• Business Stage Competitor Analysis
• Vision, Mission, Purpose
• Business Models
• Revenue Streams
• Value Proposition
• Unique Selling Proposition
• Competitive Advantage
• Competitor Analysis
DAY 2 — BRANDING & MARKETING
Module 3: Branding
• Customer Experience vs Brand Experience
• Brand Purpose
• Brand Positioning
• Brand Promise
• Brand Values
• Brand Personality
• Brand Identity
• Customer Experience vs Brand Experience
• Brand Purpose
• Brand Positioning
• Brand Promise
• Brand Values
• Brand Personality
• Brand Identity
Module 4: Marketing
• 4P to 7P to 4C
• AIDA
• Marketing Funnel
• Advertising vs Content Marketing
• Types of Content
• Ideal Customer Profile
• 4P to 7P to 4C
• AIDA
• Marketing Funnel
• Advertising vs Content Marketing
• Types of Content
• Ideal Customer Profile
Let's Talk
Interested in bringing this training to your organisation?
Tell us a little about your needs, your participants and what you hope to achieve.
We'll be happy to explore how the training can be tailored to your context.
REACH OUT!
We can customise training courses according to your needs – reach out now!